Willow LabsIntelligent support
for real life.
Willow Labs is your private AI companion, built to support your mental well-being every day. Reflect, regulate, grow — calmly and without judgment.
It's not «GPT with the instruction «be kind»». It's AI that actually read.
We built a corpus of thousands of books, academic papers and clinical guidelines — and trained the model to lean on them in every answer. When you ask about anxiety — it cites Beck, Hayes, Linehan, not marketing articles.
One conversation. At your pace. Without judgment.
Open the app → start talking. The first minutes — about you and context. Then — techniques, exercises, practice, mood tracking. AI remembers what matters between sessions, forgets the rest at your request.
24/7 in your pocket
At 3 AM, when there's no one to ask — the app opens. The free tier already gives you a full conversation.
Evidence-based approaches
CBT, ACT, IFS, schema-therapy. AI picks the technique for your situation, not «one hammer for every nail».
Remembers what matters
No need to retell every time. AI carefully tracks the long thread and sees your dynamics over weeks.
Crisis safety net
Recognises crisis signals and first suggests your country's hotline and people nearby.
RU / EN from day one
Fully in two languages, cultural context honoured. Coming soon — ES, DE, PT, AR.
Empathy as KPI
Answers are checked by a second model for empathy and anti-blitz. If quality drops — we see it first.
«Don't rush» — the main rule.
Most AIs try to give advice quickly. Willow Labs is the opposite: understand first, then offer. Anti-blitz is built-in protection from premature techniques.
Inside — a two-stage model. The first leads the conversation, the second audits its answers in real-time for empathy, safety and premature interventions.
What happens in a single message
- I listen. Recognise emotional tone, key themes, risks.
- Pull up memory. What you said before — and how it relates to now.
- Pick the method. CBT walk-through, ACT unpacking, grounding, validation — what fits now.
- Reply. Concretely, at your pace, without templates.
- Self-check. The second model checks the answer. If something's off — the answer is rewritten.
What you say — stays yours.
AES-256 at-rest and TLS 1.3 in-transit. Servers in EU. Optional analytics (GA4, Clarity, AdRoll) only after you opt in. Conversation content never shared with advertisers. Want to delete everything — a button in settings, no support emails needed.
Start free. Pay only if you really need to.
Need more in a single month? Top-up token packs are available in the app — from $1.99 for 100 tokens up to $179.99 for 20,000.
What people who already talk every day write.
From App Store and Google Play reviews.
What we write
Long reads based on our corpus — no fluff, with links to research.
Cortisol Face and the Cocktail: Trend or Spiral?
You spot a puffy jaw in bad lighting and TikTok calls it “cortisol face.” Now there’s a cocktail to fix it. Trend or anxiety spiral? Here’s the sober read.
Floor Time, Somatic Shaking, and 5 Other TikTok Resets
The Male Loneliness Epidemic Is Real — What’s Behind It
Lucky Girl, Delulu, and the Line Between Hope and Harm
Brain Rot Is Real: Short Video, Real Dopamine
FAQ
Does this replace a live therapist?+
No. Willow Labs is a tool for emotional support and self-help between sessions. In crises, we direct first to specialists and your country's hotline. For systemic work with trauma, mood disorders and serious conditions, you need a live therapist — and we help you find one.
What books was the model trained on?+
The corpus includes classic and modern texts on CBT (Beck, Burns), ACT (Hayes, Harris), DBT (Linehan), IFS (Schwartz), schema-therapy (Young), psychodynamic approach (Yalom, Kahn), attachment theory (Bowlby, Levine), trauma (van der Kolk), and neuroscience (Sapolsky, LeDoux). Plus tens of thousands of peer-reviewed papers.
What about the confidentiality of my messages?+
AES-256 at-rest and TLS 1.3 in-transit. Servers in EU. We don't share conversation content with third parties or use it for ad targeting. On your request — JSON export of all data and one-click deletion.
When will live therapist connection be available in Premium?+
The feature is currently in development — we're testing the approach carefully. Once it launches, the therapist will see only an AI summary (patterns, themes, progress), not the conversations themselves. Access opens only with your explicit consent and revokes in one click.
What happens if I'm in a crisis?+
If AI recognises crisis signals (suicide, self-harm, hopelessness mentions), it switches to crisis mode: validates feelings, asks about safety, suggests your country's hotline and helps connect with loved ones. These moments are flagged and undergo selective human audit weekly.
What languages does the app work in?+
Currently fully supported: Russian and English. By the end of 2026 we're adding Spanish, German, Brazilian Portuguese, Arabic. Cultural context is honoured — it's not just translation.
Can I use it for free?+
Yes, forever. The free tier includes 30 messages per day, all basic techniques and crisis safety net. Most users solve their issues on it.
Who's behind the product?+
A team of engineers, clinical psychologists and therapists. Every week 3 practising clinicians review a sample of dialogues. Quarterly we publish a quality metrics report.
Be the first to try Willow Labs
We're inviting users in waves. Tell us a bit about yourself and we'll reach out when your spot opens.
Talking — that's the first step.
Free, no commitments, no ads. Try tonight.